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A new look for The New Football Pools – Online Casino News

August 15, 2010

Fans of soccer can now enjoy a range of new games at established pools site FootballPools.com alongside the Classic Pools title and additional features such as a live statistics section featuring improved usability.

Owned and operated by London-based Sportech, FootballPools.com recently underwent a facelift and is offering players the chance to win up to three million pounds in cash every week.

In addition to the Classic Pools title, FootballPools.com now features new games including Super 6, which lets players predict a home win, draw or away win for six fixtures from Championship, European or international matches. There is also Premier 10, the official game of the English Premier League, where players can win up to £30,000 every week by correctly predicting a home win, draw or away win for ten top-flight matches. In addition, Score 3, Head To Head and Spot The Ball competitions have been included while additional gaming content includes Challenge Hansen, where players can try to out-predict pundit Alan Hansen for the chance to win weekly bonus prizes.

“The expansion of gaming content coupled with the trusted brand’s established liquidity, presents an attractive new offering for gaming operators,” read a statement from Sportech.

“The new site offers considerable improvements in website usability as well as innovations such as live pools statistics to enable customers to see where other players are placing their bets and find out the best value. This will only increase its appeal to the savvy bettor and further boost revenue for operators. Website integration has also been made significantly easier with the flexibility of being able to customise The Football Pools offering to the operator’s site.”

“The Football Pools was the world’s first football gaming company founded in 1923 and, over the years, we have been famous for creating winners by paying out over ten billion pounds in prize money to millions of satisfied customers,” Ian Penrose, Chief Executive Officer for Sportech.

“Last season alone we paid out over £21 million.

“As part of our continued modernisation of The Football Pools and with the launch of our new online football pools technology, we are able to offer business partners a broad suite of exciting football pools games at guaranteed gross margins on the world’s most popular sport with established liquidity and the reassurance of a trusted brand. It’s a potent combination for any operator.”

Sportech revealed that players across all of its games can also earn loyalty points on every pound that they spend while a new VIP loyalty scheme will award ‘money-can’t-buy prizes’ including tickets to unique events featuring the firm’s brand ambassadors Alan Hansen, Tony Cascarino, Roger Hunt and Gordon Banks.  

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